Custom Customer Simulation for Growth & Product Teams

Simulate Decisions. Foresee Outcomes.

Train a custom simulation on your actual customer and experiment data. Test ads, landing pages, pricing, and product variants against customers that behave like your own. See the likely outcome before you spend weeks and thousands on live traffic.

Chorus research · Accepted at ICML 2026 AgenticUQ

Chorus in Practice

Move the Learning Before the Spend.

Chorus does not replace the real test. It shows which ideas deserve live evidence first.

Example: Ad Challenger Selection

8 concepts. You need the 2 challengers worth testing first.

Same ideas. Same goal. A different path to the decision.

Traditional Live Experiment

Reality screens everything.

Weeks lost. Thousands spent. Unreleased ideas exposed.

  1. All 8 enter a live test

    Weak concepts reach real customers too.

  2. Budget spreads thin

    Every candidate competes for traffic.

  3. Wait for significance

    The decision stays blocked for weeks.

  4. The winner arrives late

    Clarity comes after spend, exposure, and delay.

With Chorus

Chorus prioritizes. Reality confirms.

Reach clarity before the expensive part begins.

  1. Simulate all 8

    Your trained customer model responds before launch.

  2. Prioritize 2 finalists

    Weak ideas drop. Strong ideas get refined.

  3. Validate the finalists

    Use real traffic to confirm, not to screen blindly.

Timing
Reach the decision earlier
Spend
Spend only on finalists
Privacy
Keep concepts private until ready
Decision
Advance with stronger evidence

Not a Generic Synthetic Panel

Train Your Simulation on Your Actual Data.

Generic synthetic panels approximate a market. Meshona trains a custom simulation on your historical customers, experiments, and observed outcomes. It moves closer to how your own customers actually decide.

Train on Actual Data

Historical customer behavior, experiments, and observed outcomes shape your simulation.

Test New Decisions

Run new ads, offers, messages, and product variants against customers modeled on your own.

Validate & Retrain

Compare the forecast with the real result, then use that outcome to train the next version.

Your data trains your simulation. Real outcomes make the next version more specific.

Accepted Paper

Chorus Was Accepted to the ICML 2026 AgenticUQ Workshop.

The paper shows how synthetic audiences can accumulate evidence, decide when warranted, and abstain when uncertainty remains.

Read the Accepted Paper
Chorus poster for the ICML 2026 AgenticUQ Workshop paper When Synthetic Audiences Should Decide or Abstain

Custom Simulation Training

Train a Simulation That Behaves Like Your Customers.

Bring your historical ads, variants, customer context, and observed outcomes. Meshona trains a custom simulation for your business, validates it against reality, and retrains it as new outcomes arrive.

Train Your Simulation